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http://www.thecleaners.net/PressingNews/04/aneyefulloffashion.htm

An Eye full of Fashion

Being frugal, I operate on the "If it ain't broke, don't fix it" principle.  That goes particularly for glasses and other eyewear.  If I can still read the signs (or at least see the shape of the word and know where I am) I'm unlikely to step up to the plate and go through the new glasses ordeal.  It's not the exam I mind... it's trying to pick out the frames!

Many people own one pair of glasses and they wear them with anything.  But I'd bet we all know somebody who always seems to be wearing glasses that actually coordinate with their outfit and their face shape.  They've learned the secret that eyewear is a fashion statement, not just a medical aid.  Today, we're giving you tips on how to join them in actually enjoying your glasses.

We're also giving you bigger versions of those pesky care label symbols you may be having trouble reading.  (Oh, and if you are, make that eye doctor appointment today.  You can thank us later.)

See you soon!
Jim Nixon
The Cleaners

Serenity Prayer

God grant me the serenity to
forget the people I never liked anyway...
the good fortune to run into the ones that I do...
and the eyesight to tell the difference.

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What shape is your face?

No, we're not asking if your skin is oily or dry, blemished or smooth.  We're asking what shape your whole face creates.  Who cares? You should, if you want to look your best.

The face of your shape determines what kinds of eyeglass frames will suit you best, and even what kinds of hats or other accessories will help you look fantastic (but that's a subject for another day.)  Above you can see the most common face shapes.  Each has its distinct characteristics, and you can do a lot to optimize it. Check out the shapes below to see how the guidelines change the face shape through good eyewear selection.

Oval -- The most pleasing shape, since it's evenly balanced.  Cheeks are slightly wider than forehead or chin areas, and cheekbones are generally high. Optimizing: Since this is a well-balanced shape, you don't want to do anything to unbalance it.  Look for eyeglass frames that are not wider than cheeks, and that don't over-emphasize your eye area with heavy coloring or styling.

Round -- If you have a round face, you know it!  Your cheek area is rounded, your chin forms a broad "U" shape, and your forehead is also rounded.  Optimizing:  You want to trick the person looking at you into thinking you have a more oval face, so you want to make your face appear longer and narrower, using dramatic glass frames -- especially those with high temples or detailing in that area.  Having the bows of your glasses attach at mid-height or high on the sides of the lenses will make your profile look longer. Stay away from rounded shapes since they just repeat what you have.  Contrasting shapes will break up the roundness.

Square -- Generally a short face, angular and evenly wide from top to bottom.  Chin and brow are equally wide. Optimizing:  You need to break up the box formed by a square face by inserting some different shapes.  Look for frames that have emphasis at the top, and perhaps some cut-away styling at the bottom, to form a visual break in the angularity of your face.

Triangular -- This face has a narrow brow, but a wide jawline.  Optimizing: You want to balance the width of your jaw with glasses that extend out a bit from the width of the top of your face.  Look for something that is not square across the bottom, but angular.  Keep the focal point of the frame styling up above your eyes.

Heart-shaped (also known as Inverted Triangle) -- You have the most difficult shape of face to dress properly.  Your brow and cheek regions are wide, but your chin is narrow. Optimizing: The hard part about this kind of face is that the very area where your glasses go is the area you want to emphasize less from a width standpoint.  Get frames that do not extend beyond the sides of your face, and with the decorative or color weight at the bottom area of the frame.  This will bring the apparent weight of the frame down, and help to balance your face.

Diamond -- This is the rarest facial shape, with narrow brow and chin areas, but wide cheeks. Optimizing: You want to widen your eye area gently with rounded lens shapes and even invisible frames (or frames with slight weight above eye level.)

Rectangular -- This is a long, angular face, often with a long nose as well.  Optimizing: The goal here is to break up the harsh angularity of this shape by adding other shapes and "breaks" for the person looking at you, fooling them into not seeing the rectangle but smaller shapes instead.  Look for rounded lenses, and lower bridge (to shorten the nose).  Contrasting details on the temples or more visual weight at the top, lightening toward the bottom, will help break the rectangle into more pleasing sections.

Learn More:  Check out further style tips, as well as the latest in active eyewear, jazzy styles and lens options by visiting this site.

How big is your eyewear wardrobe?

Now that you know how to dress your face depending on what shape it is, what's holding you back?  With appropriate guidelines and help from the experts at your neighborhood optical shop, you should be able to find lots of frames that suit you.

How to make an eye fashion statement

  • Have more than one pair of eyeglasses!  Not only is this wise from the standpoint of breakage or loss of your "main" pair, it gives you options to work with.
  • Watch for sales.  Keep your prescription in your wallet, and if you see a 2-for-1 sale or another great sale, jump on it.  And be daring in your frame selections.
  • Take a hint from the rest of your wardrobe.  You don't go out and buy ties or scarves or shirts and blouses without looking at the overall coloring trends in your current closet -- don't buy glasses without that reality check, either.  Look at the colors you like to wear, and then coordinate your frames to bring out the best in your outfit and your face.

It's Greek to Me!

It doesn't mean you're getting old if you can't decipher care labels any more.  Not only are the symbols multiplying (without explanation to you) but they are getting smaller as tags get smaller.  The "in" thing for manufacturers is to make those tags less obtrusive (i.e., liable to flip up and embarrass you or scratch your neck) and that means smaller.

So, for your edification and printing pleasure, here is the latest list of symbols you're likely to run into.  Tape it inside the closet door -- or just bring the clothes to us.  We speak fluent Care Label-ese!

Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

If you wish to be removed from our mailing list, just scroll down to the "Go here to leave this mailing list or modify your email profile" link.
The Cleaners is the first Colorado company to use a new drycleaning fluid, EcoSolv, which is considered non-hazardous by governmental agencies. Even though the technology involved in utilizing this new solvent is more expensive than traditional dry cleaning solutions, we believe the benefits to our customers and community demand it.
EcoSolv Makes Whites Whiter · EcoSolv Does not remove the Natural Oils from Your Clothes · EcoSolv Leaves Your Clothes Looking and Feeling New · EcoSolv Leaves Virtually no Odor After Cleaning · EcoSolv is Gentle to Accessories, Special Trims and Buttons · EcoSolv is Environmentally Friendly - Producing no Hazardous Waste. Let us know what you think about EcoSolv.

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