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http://www.thecleaners.net/PressingNews/04/buttondownstpatsday.htm

A Button Down St. Patricks Day

We live in a world of buttons, don't we?  There are Mouse Buttons (left and right); pierced Belly Buttons (ouch!); Panic Buttons (where's mine when I need it?); Remote Control Buttons; and of course, decorative garment buttons.

You may not think about your buttons until one is broken or missing, but they were actually quite an innovation in garment design when they burst on the scene in the 1200s as a way to hold garments in place.  Who holds the record for the most buttons on one garment?  You'll have to read on -- we'd hate to spoil the suspense!

You're on your own in caring for your pierced belly button, but we certainly take a great deal of time to ensure your garment buttons are treated like the little gems they are.  This week. learn more about what we do with your buttons, and enjoy a few links to St. Patrick's Day items -- including, of course, shamrock buttons.

Happy St. Patrick's Day, and we hope to see you soon!

Jim O'Nixon,
The Cleaners

Irish Blessing

May those that love us love us;
and those that don't love us
may God turn their hearts;
if He can't turn their hearts,
may He turn their ankles,
so we'll know them by their limping.

Lucky Coupon!

Are you Wearin' O' the Green this Wednesday?  If you go to a St. Patrick's Day bash, you're bound to spill on it, too.  So, have two regular items drycleaned and we'll do a green garment or one with shamrocks on it at no charge.  (Include the first page of this e-mail with your order.  Offer expires March 20, 2004.  Cannot be combined with other offers.)

Buttoned Up History

Many of us are fast approaching the moment when we take the Internet so much for granted that we forget how to look up information in any other way.  Everything seems to be there, from the obscure to the obvious.  Let's face it, Button History is one of the more obscure.

Buttons were ornamental until about the 1200s when they became what we know them to be today -- indispensable gizmos for connecting fabric to fabric with style.  Like any fashion trend, though, some people took it to extremes.  When King Francis I of France was going to meet Henry VIII of England (a clothes horse if there ever was one) he had his jeweler create 13,400 gold buttons, and put them all on one black velvet suit!  Aside from being blinding in the sun, it's probably a wonder he could even stand up in the thing.

What's with Left and Right?

If you've ever tried to get away with wearing a man's shirt (if you're a woman) or vice versa, you know that you're busted if it's got buttons on it.  For some bizarre reason, men's shirts have the buttons on the right side, women's on the left.  Who thought of that stupid idea?

Actually, it had its basis in logic (believe it or not.)  Most men are right handed, and traditionally dressed themselves, so the buttons were set up to make it easier for them.  Women, by contrast, often used a ladies' maid (most of whom, again, were right-handed) who were facing the buttons when using them, not behind them as was the woman being dressed.  Therefore, tailors and dressmakers went along with the request to reverse the buttons on women's garments.  Like many things in this world, even though this practice has outlived its usefulness, it's never been challenged and so never been changed.

Big Button Business

How important have buttons been through the years? Consider these bits of trivia:

  • Louis XIV loved jeweled buttons, and is reputed to have spent the equivalent of $600,000 for them -- for ONE garment!
  • The British Army used 367 different kinds of buttons during World War I (talk about inefficiency!)  A button was considered as necessary to front-line troops as bullets, and any kind could be requisitioned and delivered within 8 hours.  The British also liked to polish their brass buttons, and spent a half million dollars a year just for the paste that they used for this purpose.
  • Those useless buttons on the sleeve of a man's suit coat?  They were added to keep soldiers and seamen from using their sleeves as... well... handkerchiefs.

Want to Learn More?

Try these links for more on buttons and their history.

    • Greenberg & Hammer -- Button trivia, button care, types of buttons.
    • Historic Buttons -- this site, called "No One's Business" has buttons that can be used for historic costumes and much more.

Buttons and Drycleaning

You probably think we just check to see if your buttons are all there, and replace those that are missing or broken.  Wrong!  There's a lot more to it than that.

  • Some buttons are made of polystyrene, and will actually dissolve in drycleaning solvent.  These must be removed before cleaning, and resewn afterwards.
  • Some buttons are a threat to garments in the machine.  If a garment has buttons with sharp edges or facets, we will either remove them or cover them with special covers to protect your garment and others.
  • Some buttons can be covered tightly with heavy foil and the garment put into the drycleaning machine without damage to the buttons.  After cleaning, we carefully remove all foil.
  • Buttons come in materials as diverse as bone, plastic, ceramic, fabric, glass, leather, metals, pearl, rubber, stone, and wood.  Just as we do with your garments, we test buttons to see what procedure will be best for the garment AND the buttons.  You can trust us to do our best every time.

Everybody's Irish on March 17

That's what it seems like, anyway.  Everything is green: the beer, the clothing, the food.  Green popcorn, though?  Hmmm.  (If you love the idea, click here to go to the site and order it.)

Four Leaf Clovers, one of the main symbols of St. Patrick's Day, are rare, as you know if you've ever lay face-down in the front lawn and looked for one.  The official plant is White Clover (trifolium repens) and the 4-leaf version is an aberration, not the norm.  Naturally, botanists have created hybrids that produce the quad-leaf variety with greater regularity.  (Want to order Shamrock Seeds?  Click the image below right.)

 

Four-Leaf Facts

Most people don't know the symbolism behind the four-leafed clover.

      • One leaf is for HOPE
      • One leaf is for FAITH
      • One leaf is for LOVE
      • One leaf is for LUCK (of course!)

Rumour has it that Eve carried a 4-leaf clover out of the Garden of Eden... but then we thought it was fig leaves that were important at that moment.  You know how legends are, though.

Because 4-leaf clovers are rare, they were naturally given credence for bringing luck, warding off evil spirits or making the owner into someone special.  Sir John Melton wrote in 1620, "If a man walking in the fields find any four-leaved grass, he shall in a small while after find some good thing."

Clover leaves are featured in jewelry, key chains, and other decorative items.  If you're interested in purchasing clover items or other St. Patricks' Day products, check out the links below:

Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

If you wish to be removed from our mailing list, just scroll down to the "Go here to leave this mailing list or modify your email profile" link.
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