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Fashion Trends

Ever had one of those nightmares where you are back in school and wearing your pajamas, or (worse still) at your desk doing your job and look down to realize you've only put on your underwear?  We've all had them!  Usually it's a sign that your stress load is out of control.  So, maybe the fashion designers are telling us our world's stress level is off the chart this year, because they've got a lot of designs that look like... well... underwear.  Or less.

Take a deep breath and prepare yourself for this year's Spring and Summer Fashion preview.  While you may not have a closet full of designer duds, most of what you do have in there is influence by these designers in some way.  What we seen on the runways will find its way into your closet in some form soon, like it or not.

Which way are the Runways running this time?  Take a look, and plan YOUR look accordingly.

See you soon,
Jim Nixon,
The Cleaners

February White Sale Coupon!

Before you know it, Spring and Summer will be here and you'll want to wear white again.  Now is the time to have it cleaned and pressed so you're ready with the first breath of warmth over the windowsill.  Have two items drycleaned and we'll clean a white item at no charge. (Include the first page of this e-mail with your order. Offer expires March 1, 2004. Cannot be combined with other offers.)

The Runways of Spring

About this time each year, the big-name designers (and the big-name wannabe designers) trot out their latest creations to shape the face of Spring and Summer fashion.  Some things never change -- the models are all thinner than can be imagined, the music is loud, the atmosphere of the shows is electric, and the garments modeled will have some impact on what is available in stores in a few months.

Is this stuff for real?

Does anybody really wear this stuff they model?  Well, a few people do (mostly celebrities wanting to make a splash) but the real influence of the garments is more subtle.  While you may not see the exact outfit that strolled down the runways on hangers at a retailer near you, details and impressions of it will echo throughout "real" fashion design.  Many of the garments designed are actually rather flimsy, and not at all practical for every-day use -- which is why most of us buy clothes.  What the designer is really trying to do is set a tone through color, fabric, and overall theme that is carried out in the details of each garment.

What's New this Spring and Summer?

If you want to get a look at what designers offered in their Spring and Summer collections, check out this site -- it offers photos from over 80 different designers!  The photos used on this page were culled from the photos of various designers' collections.

The buzz words of the runway this year seem to be "more" and "less".  More skin, more sheerness, more openings.  Less cloth, shorter pants, lower backs, less concealment.  Don't panic -- if that's not your style, the pendulum is bound to swing back the other way eventually.

Look for bare midriffs, shirts that look more like brassieres than outer garments, and even the shirt-less look -- a jacket over... well, nothing -- both for men and women (though obviously, for men it's not as risky or risque.)  Many garments in the shows have a distinctly lingerie look (they call it "lingerie-infused" style).

Highlights of the Shows

Despite the fact that people long for bright colors in spring, the looks were surprisingly muted.  Lots of black, white, warm browns, cream and beige -- with splashes of brighter colors for an accent.

Some outfits included mixtures of prints that we might not usually think actually go together -- florals and stripes, plaids and abstracts.  Colors also did not necessarily go together.  Don't use this as an excuse for bad mixing-and-matching, though.

Several designers went with a Navy or nautical theme for some of their creations, so watch for those kinds of details popping up on blouses, jackets, sweaters and accessories.  Navy blue and white stripes, red and white stripes, blocks of color reminiscent of Navy uniforms with their big collars -- these looks are cute, and will only last for a season or so.  Enjoy them, but consider them a frivolity, not a permanent part of your wardrobe.

Once again, designers are playing with contrasting types of fabrics and textures.  A silk blouse with a leather jacket.  Something classic over something sheer and casual.  A pencil skirt of light wool or linen with a lingerie-style camisole top.  Laser cut suede with sheer cotton.  The look is layered, with competing weights and textures, generally with the heaviest on the outside, lighter fabrics inside.

The Belt is Back

Belts showed up in many outfits, both as a way to complete the ensemble and to bring in a burst of color.  They varied from thin to massive (8 inches wide, draped around waist and hips.)  In all of its incarnations, however, the belt was made more of an integral piece of the overall outfit, instead of an afterthought.

So where is style going?

Unlike past decades when one unifying style emerged and set the tone, however, the diversity of styles only emphasized the lack of a cohesive design voice in the world today.  Some skirts were long, some nearly non-existent.  Blouses were full, or body-molding.  Men's looks were tailored or juvenile.  The look was chic or vampish.

What you have to keep in mind is that each designer today has a theme or an over-arching influence for each collection he or she produces.  For one it might be the glamour-look of the 1920s.  Another went to Palm Beach and was swayed by the palms and light sea breezes.  Yet another has a signature item that must be worked into every collection -- such as the Chanel jacket, which reappeared in a soft fabric with flowing movement, instead of the well-tailored classic we expect.  Because of these different influences, it's probably more amusing than definitive to watch the models wearing new styles strut the stage.

What is clear is that style is continuing to evolve, and our every-day garments will have touches of many designers (often rolled into one single piece of clothing).  So how do you handle this barrage of new influences?  By defining your own personal style, and then picking and choosing from among the new crop of garments each year to supplement and enhance it.  Do that, and you'll always be in style.

A word about Care.

One thing that designers never seem to give a second thought to is how their creations will actually weather the day-to-day grind of wear and cleaning.  They choose fabrics that practical people would never consider.  They affix details and decorations that are not capable of withstanding the real world.  However, for garments made or imported into the US, there must be a care label in each one that lists at least one acceptable method of cleaning that garment.  Labels that say things like "dryclean only -- exclusive of trim" are not within the guidelines.  (After all, who's going to remove all the trim from a garment, clean it, and then reaffix it all?  Every time?)

So as you hit the stores and start evaluating how the new Spring and Summer fashions will blend with your established wardrobe and freshen it up, remember the rules:

  • The most important tag is NOT the designer label or the price tag.  It's the Care Label.
  • Recognize that buying a garment is like establishing a contract between you and the garment manufacturer.  You must be willing to do your part and clean the garment appropriately in order for the contract to work.
  • Learn the names of manufacturers and designers who never seem to let you down, and gravitate to their garments.  Not only will you probably find good, serviceable garments that will have a long and happy life in your closet, but you'll be supporting and reinforcing those people who really have your wardrobe's best at heart.

Happy Spring and Summer Shopping!

Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

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