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http://www.thecleaners.net/PressingNews/04/wateryrevolution.htm

A Watery Revolution

Oh, boy! Oh, boy!  The Olympics are coming!  Even if you swear every 4 years you are NOT going to turn into a couch potato for this Olympic season... it happens.  There's magic in watching young athletes at the top of their form run, jump, throw, swim, skate and wrestle their way to medals.

This year, there's something new in the pool -- the FastSkin FSII Speedo suit.  There's been a lot of talk about this amazing body suit, and so we thought we'd take a closer look at it and tell you what we learned.

It's also the time of year when you're slathering on sunblock, doing lots of outdoor activities, and getting your clothes in a mess.  We've got some tips for that, too, so read on!

See you soon,
Jim Nixon,
The Cleaners

Olympic Factoid

The original Speedo FastSkin swimsuit was worn by
swimmers from over 130 countries in the
Sydney Olympics, and resulted in them winning
80% of the medals and setting 13 out of 15 world records.

Livin' in Linen Coupon!

As the temperature rises and the humidity climbs along side it, you crave the cool comfort of natural fibers like cotton.  Chances are, you're living in linen -- and even with the new linens that means wrinkles.  This week we've got a special on linen -- bring in one linen garment  and get a second one* cleaned at no charge.  Now that's COOL!  (Include first page of this newsletter with your order.  Offer expires June 24, 2004.  Cannot be combined with other offers.) * Of equal or lesser cost

Slippery as a Shark in Water.

That's what all the American Olympic swim team members hope they are this summer in Athens.  And, thanks to several years of research and development, they just might be.

For many years it seemed like Olympic swimsuits were getting smaller and smaller, as the athletes tried to reduce drag through the water.  You wouldn't think a little suit or some hair on the chest of a man or a woman's pony tail would create much drag, but you'd be wrong.  According to research in Computational Fluid Dynamics (how stuff moves through water to you and me) friction drag accounts for 29% of total drag on a swimmer in the water.

Obviously, we're talking about swimmers who are doing more than taking a leisurely few laps in the pool at home.  This is about swimmers who live and die by hundredths or even thousandths of a second in Olympic races.  This year's Olympians will be wearing suits from neck to ankles and down to their wrists in an attempt to shave off those critical blinks of an eye to take home the gold.

Shark Bait

It all started with sharks.  The skin of a shark is streamlined and has a texture to it that cuts down friction, allowing it to swim faster than its prey.  But it apparently goes much further than that.  Different areas of the shark skin are textured differently, making full use of the fluid dynamics that its act of swimming sets in motion.  The texture is rougher on the shark's snout, where it's going to stir up turbulence anyway, and smoother further back where the turbulence will have dissipated.  Amazing!

Enter Speedo, Formula One and Computational Fluid Dynamics!

Speedo has been the biggest name in sport racing swimwear for a long time.  The company has taken four years to thoroughly research and develop the next generation of racing swimwear based on the work of marine biologists studying sharks, the computer modeling software used by Formula One race teams to design their sports cars, and the science of Computational Fluid Dynamics.

What they've come up with is a suit that has different textures in different areas, just like the shark skin.  In fact, there are suits designed for men and for women -- different patterns of texture, based on body shape.  To take it a step further, there are even stroke-specific suits to maximize a swimmer's performance in a single-stroke race (for instance, the 100 meter Butterfly.)  Drag on a suit is different if the swimmer is using different strokes.

How do you get into the silly things?  We imagine it is quite a chore.  They zip up the back, and the seams have been moved from the traditional side position to improve comfort and improve water dynamics (they got this from the Formula One people, who will try just about anything in designing their cars to reduce racing times by the slightest bit.)

The gauntlet has been thrown.

The new FastSkin FSII suit is being highly touted as giving a swimmer a 4% decrease in passive drag -- and that could mean the difference between a gold medal and no medal at all in a competitive meet like the Olympics.  US swimming phenomenon Michael Phelps has been working with Speedo in the designing of the suit, and Speedo has challenged him to equal legendary Mark Spitz's record and win seven gold medals in Athens.  If he does it, there's a $1 million prize in it from Speedo.  After all, they couldn't buy that kind of advertising for ten times the price!

So, when you see the strangely-suited US team, now you'll know a little more about what's on the line, and what their secret weapon is all about.  Suits sell for about $700 each, if you can even get them, and so better-equipped teams will have an edge.  We'll see if they live up to the hype when they hit the water.

Grease and Go
is hard on clothes.

Whether you plan to watch the Olympics on TV in the living room or take a little TV set with you to the beach, summer is the time to watch your sun exposure.  Here are a few tips to make it easier on your clothing, and on you.

For You

    • Sunblock -- yes, every time you go out.  And of a high enough SPF to make a difference in your long-term health.
    • Drink more liquids (without caffeine if possible) in summer to keep your body's chemistry in balance.  It's easy to become dehydrated, and that can be a medical emergency if you don't catch it quickly.
    • Try to stay out of the sun from 11 a.m. to about 2 p.m. to minimize sun damage to your skin.
    • Practice safety around water: never leave children unattended, don't drink and operate boats or other water craft, and have life preservers and jackets for everyone.

For Your Clothes

    • Put on sunscreen before you dress, and give it a chance to dry before putting on garments.
    • If you plan to be around water, use a waterproof sunblock, so that you won't have to reapply it throughout the day and risk spilling on your fun summer clothes.
    • Clean garments worn while you wore sunblock immediately after use, so that the oils from your body and the sunblock won't set in permanent stains.  If you bring them to us, let us know what the stains might be, so we can give special attention and care to getting them out and keeping you beach-ready and carefree this summer.
Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

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