| Do you get into clothing
ruts? I do. When you
look at your whole wardrobe is there a marked sameness
to the color palette? Maybe it's
time for a change.
Making the decision to
change is the easy part -- change to WHAT? And how
long will whatever you change to still be "in"?
This week, we've taken
a look into the 2005 fashion crystal ball and found
out what colors are coming up in the next few months,
and we've got tips how to keep your wardrobe fresh
-- color-wise, and otherwise!
See you soon!
Jim |
|
|
|
Choose
your color!
"You
can have any color you want...
as long as it's black."
-- Henry Ford,
regarding his early automobiles. |
|
|
|
|
|
|
Smokin'
Jacket Coupon!
This is the time of
year when layering garments really pays off -- because temperatures
vary so greatly from outdoors to indoors, and even between
office, home, and other venues. If everyone would just set
the thermostat to the same number.... This
week, we'll take $2.00 off the cost of drycleaning your
favorite suitcoat, blazer or similar jacket.
Include first page of this newsletter with your order. Offer
expires Jan. 22, 2005. Cannot be combined with other offers. |
|
|
The
Color of 2005!
Every year has its hot new colors,
and colors seem to run in cycles. This is part of the reason
you can walk into a home and think, "Oh, this is SO 1980s!"
or watch a movie and think, "Wow, the '60s!" before you
even consciously catalogue the traits that lead you to your
conclusions. It's more
than the hairstyles on actors or the fabrics and wallpapers
in the home -- a lot of it is color.
The Color
Gurus
Who
decides what's "in" for any given year?
Generally, it's the "fashionistas" that set the tone,
and other creative industries follow their lead. For example,
in 1974 it seemed that EVERYTHING was avocado green, orange
or turquoise: clothes, car exteriors, home upholstery and
drapes, advertising headlines. Each year the industries
that are dependent on being on target with color wait for
the Fall shows on the runways to determine what colors they'll
be using to get their message (and their products) across
to consumers.
What's
Up for 2005?
The hot new colors are usually
coordinated with Pantone, a company with a color system
that printers and designers use to make sure the color they
select in the design process is the color that shows up
on the final product. Pantone colors are made up of
mixtures of black, magenta (pink), yellow and cyan (blue)
-- from which any color can be printed.
2005's
colors will include:
- Begonia Pink
(Pantone 15-2215)
- Slate Gray
(Pantone 16-5804)
- Aurora --
a yellow tone (Pantone 12-0642)
- Coral Reef
(Pantone 15-1331)
- Blue Turquoise
(Pantone 15-5217)
- Sweet Lavender
(Pantone 16-3931)
- Vibrant Green
(Pantone 16-6339)
- Flame --
an orange tone (Pantone 17-1462)
- Kelp -- a
brown (Pantone 17-1022)
- Delft --
a dark blue (Pantone 19-4039)
(Read more about the colors and
how designers used them on the runways from Market
Wire.)
(Read about additional "in" colors
for this year from Fashion
Forecast.)
You'll
see these colors everywhere, and in myriad combinations.
Look for them on clothing, handbags, footwear, automobiles,
furniture, home decor fabrics, advertising pieces, brochures,
posters, websites and more. The names will show up on garment
tags (you ARE reading the garment tags, aren't you?) and
will be used by designers and fashion reporters when describing
this year's fashions. |
|
|
Keeping Your
Wardrobe Fresh
Of course, if you run right out
and buy all the newest colors every time they are announced,
your wardrobe will quickly be filled with pieces that not
only don't go together very well, but will "date" you rather
rapidly. So, how do you enjoy
the new colors and yet keep wardrobe costs in line?
- Evaluate
which of the newest colors actually flatter you, and stick
to those. As you can see from the two
sets of colors shown in this newsletter, there's quite
a variety coming at you this year. Not everything will
look good on you -- so set your eyes to look for the ones
that do.
- Create
a core wardrobe of neutral colors, and then accessorize
using each season's newest shades -- belts,
handbags, shoes, scarves, ties, pocket squares, vests,
shirts.
- Wear
a blend of similar colors -- dark blue
goes well with lighter shades of blue, or with greens.
This means you don't have to abandon all the things you
have from previous color years; harmonize them into your
core wardrobe and the new colors.
- Have
fun with color -- try something new and
daring! You might be surprised by the rave reviews you
get.
Freshness Timeline
We are frequently asked how often particular types of garments
should be cleaned. Here
are some guidelines to help you keep those new colors and
styles fresh. As logic
would dictate, the closer a garment is to your body, the
more frequently it should be cleaned.
- Shirts, blouses
-- should be laundered or dry cleaned (depending on fabric)
after each wearing. This makes sense, since they are closest
to your skin, and to areas of the body where you perspire
-- or spill -- most frequently.
- Neckties or scarves
-- whenever soiled (which happens a great deal with any
clothing item that has a tendency to move around or dangle.)
- Dresses, skirts, slacks --
every 2nd or 3rd wearing, unless spilled upon or otherwise
soiled.
- Jackets (blazers, suit coats)
-- Every 3rd or 4th wearing, unless spilled
upon (NOTE: always have all pieces of
a multi-piece garment cleaned at the same time.)
- Sweaters
-- every 2nd or 3rd wearing, unless soiled.
- Topcoats
-- 3-4 times each season, to get pollutants, soils, and
other problems taken care of before they harm the fibers.
- Garments going into storage
-- always clean before storing! Some spills will only
become visible with time (and by then it may be too late
to remove properly); soils will also attract insects and
will degrade fibers.
|
|
|
Want to save
more on the cost of your drycleaning and laundry. Click the
Wells Fargo Link Card graphic for details.
|
|
Pressing
News is a weekly newsletter published by
The Cleaners (dba Nu-Way Cleaners
and Foothills Cleaners). The newsletter provides information on
garment care and restoration along with other information
and discount coupons. Visit our web site at www.thecleaners.net
for more
information about our company and the locations of our stores.
If you wish to be
removed from our mailing list, just scroll down to the "Go
here to leave this mailing list or modify your email profile"
link. |
|
| |
| |
|
