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Before
you grew up and grew into adult worries and
distractions, Fall probably meant raking huge
piles of leaves in the yard... and then taking
a running jump into the pile. So what
if you had to rake them up again, the jump was
worth it. The earthy smell of the leaves,
the crackle of them when they got inside your
hat or collar, the fantastic color ranges of
leaves carefully pressed between sheets of waxed
paper. It was a ritual.
For many people, the
need for the ritual of seeing the seasons change
clings to them even as adults who may have moved
to more temperate climates. Today you'll
read about what actually makes leaves change,
and the people who are willing to pay to see
the free show Mother Nature puts on each year.
The stores are full
of Autumn-colored clothes now, and it won't
be long until trees begin to show off yet again.
Happy Fall to you, from all of us!
As for myself, I'm
off to Vail
for a wonderful week at my time share... eat
your hearts out... unless I see you at
Sweet
Basil.
Jim Nixon,
The
Cleaners |
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What
Do You Know?
You probably think
of changing leaves as an American phenomenon.
But actually, they happen in other places, as
well. See how good your geography memory
is -- pick out the
countries and regions listed below that have
Autumn leaf changes:
Brazil
Northeast USA
United Kingdom
Lebanon
Canada
Japan
Russia China
Mexico
Western Europe
Answer:
United States, Canada, the U.K., Western Europe,
China and parts of Japan. The other areas
listed above are either too far North or too
close to the equator to have the necessary temperature
fluctuations and deciduous trees. |
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Corduroy
Special
As the temperature
cools down, you'll want to stay cozy in this
year's favorite fall fabric -- Corduroy.
Let us clean and professionally finish your
corduroy this year. Have
one regular items drycleaned and we'll clean
a corduroy item at no charge.
(Include the first page
of this e-mail with your order. Offer
expires Oct. 4, 2003. Cannot be combined
with other offers.) |
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How
do they do that?
For thousands of years,
people have used the changing of the seasons
as a cue that weather is going to warm up or
cool off, and they plan their lives accordingly.
One of the most
dramatic things that nature does in some areas
of the world is to dress the trees in gowns
of gold, scarlet and orange as the Autumn passes
and the days shorten toward winter.
But how do leaves actually change color?
A
Simplified Explanation
There are three chemical
pigments in leaves that determined their color:
chlorophyll, carotene and anthocyanins.
Each pigment absorbs some wavelengths of light,
and reflects others, making the colors of the
leaves change. |
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In spring and summer,
chlorophyll is dominant, since it handles the
chain reaction that turns sunlight into food
for the trees. It gives leaves their green
color, and as long as the days are warm and
the pathways from the leaves to the rest of
the tree are wide open for transmitting the
nourishment, the green blocks our ability to
see the other pigments.
Closing
the Door on Summer
Trees
have to be ready to weather harsh conditions
through the winter, and they do whatever is
necessary to protect themselves.
In the case of deciduous trees (those that lose
leaves in the Fall) the tree creates a corky
plug at the base of each leaf stem. This
seals off the fragile leaves (which are just
water-filled cells, and easily frozen or damaged)
so that the branches and trunk of the tree can
survive the cold to come.
When
this happens, it disrupts the flow of chemicals
to and from the leaves, and the chlorophyll
dies out, allowing the carotene pigment to shine
through -- and we see golden yellow pigment
that's been hiding in the leaves all year as
a result. Trees that produce
anthocyanins pigments will have red or purple
leaves as the sugar builds up in the leaves
and can no longer be transported to the branches
and trunk because of the plug at the end of
the leaf stems. |
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Why
are some years better than others?
The
very best Autumn colors are generated by a string
of warm, sunny Fall days with cold (but above
freezing) nights. The
sunshine increases the production of sugar in
the leaves, bringing out more color. If
a freeze happens too early, leaves will simply
turn brown and fall off, shortening the display
time we all so enjoy.
The
amount of sunlight is crucial to the color of
the leaves, and this is why you will frequently
see taller trees turn color before their overshadowed
neighbors, or the South side of a tree turn
color first -- it's getting more sunlight than
the rest of the tree.
As the early-turners reach their peak and then
turn brown and fall off, lower branches and
shorter trees then receive more sunlight and
repeat the color cycle.
Evergreens stay green
throughout the year because they take a different
approach to protecting themselves. Instead
of sealing off the needles from the rest of
the tree, the needles have a waxy covering on
them, and the sap in them actually resists freezing.
Since the chemistry
of the needles does not change with the seasons,
neither does the color of the needles.
Ecotourism
As people migrate around
the country and find themselves living in areas
that are ecologically different than where they
grew up, many have a longing to go back and
see the Fall leaves they remember from childhood.
As a result, an
entire industry has grown up around people who
travel for reasons such as seeing Fall leaves
or watching whales or seeing migratory birds
returning -- it's called Ecotourism.
If you think it's no big deal, consider the
fact that the Wisconsin Division of Tourism
estimates that fall-color tourists spend over
$1 Billion in their state alone!
Autumn
Fashion Colors
Our craving for Autumn
colors extends to our wardrobes, as well.
With the end of Summer, we move from bright
hues to deeper and more subdued colors.
This year's prime
colors appear to be chocolate brown, burgundy,
cream, dusty dark green and black.
You'll see them everywhere, but the good news
is that Fall wardrobe colors and styles are
usually more classic than summer fads, and what
you buy this year will be just as welcome on
the scene next year and the year after.
No matter what colors
you wear, or where you choose to go in them,
we'll be here when you get back to look at the
photos you took and bring your travel clothes
back up to like-new standards. We'd never
"leaf" you in the lurch, would we? |
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Go
Chase Some Leaves Yourself!
It's easy to keep up
with where the best displays of leaves are likely
(not guaranteed) to be by going to websites
that update predictions throughout the Fall.
Try these sites to learn more about the incredible
display nature puts on each Autumn, and then
head out. Don't forget your camera!
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Present
this certificate at one of our stores and receive
$5.00
in drycleaning or laundry service.
Coupon expires
October 11, 2003. Not valid with other coupons,
specials or VIP. |
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Pressing
News is a weekly newsletter
published by The Cleaners
(dba Nu-Way Cleaners and Foothills Cleaners).
The newsletter provides information on garment
care and restoration along with other information
and discount coupons. Visit our web site
at www.thecleaners.net
for
more information about our company and the locations
of our stores.
If you
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