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Remember
that old game, "I See Something..."?
One kid would suddenly say, "I see something
green." And you'd have
to guess what it was. He might give a
few more hints, and eventually, you'd get it.
If we were playing
the game and I said, "I see something Fabric,"
you'd have a world of things to point to.
It seems like we live in a world made of textiles
- just look around the room you're in right
now. Because fabrics are so much a part
of our lives, we'll take a moment to look at
how the designs on them are carefully created,
and let you in on a way you can actually create
your own fabric designs.
Regardless of what
fabrics you wear, we are interested in treating
them properly to ensure you go on wearing or
using them as long as you wish. Thanks
for giving us that opportunity.
Jim Nixon
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What
would life be like without fabric?
A lot chillier, for one thing, and definitely
more drab. We're drawn to fabrics that
contain colors and prints that please us...
and there's method to the designers' efforts.
Read on and find out more! |
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Is
It Time for a Facelift?
No,
we're not implying you don't look mah-velous,
darling! But is it time to take those
Drapes down - or remove
that Bedspread and get
them cleaned? Have $30 in household textiles cleaned (drapes,
comforters, quilts or bedspreads) and we'll
take $10 right off the top.
(Include the first page
of this e-mail with your order. Offer
expires July 12, 2003. Cannot be combined
with other offers.) |
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The
Fabric of Life
From the moment we
are born until we die, we are swaddled in fabric.
It's an essential part of our culture.
What we choose to wear helps us create an identity
that those around us recognize instantly.
We can even improve how we look, if we choose
the right patterns, styles and colors.
In its earliest form,
fabric was generally monochomatic - a single
color, usually created by using the natural
color of the fibers or by dyeing them with home-made
dyes. But over time, people became bored
with solid colors, and the art of fabric design
was born. Today, there is such an abundance
of fabric with designs and prints, it's sometimes
a relief to buy something with solid colors,
just to give the eye a rest!
You
can design your own!
If you have some imagination,
a drawing program on your computer, and an inkjet
printer, you can literally create your own swatches
of fabric. How? By pre-treating
and preparing the fabric piece with a special
solution and ironing technique, and then washing
the finished printed fabric in another solution
to "set" the ink. (Though, if you've ever
gotten inkjet ink on clothing, you know it's
pretty well set to begin with!)
Though you won't come
out with a sheet of fabric as big as you might
buy in a fabric store, you will be able to make
custom-designed fabric in panels that can be
assembled into wearable garments or other creations.
Don't think it can be done? The fabric
design example shown at the left was created
by professional designer Elaine Polvinen,
and output using a professional-grade inkjet
process. Beautiful! (You can click
on the image and see more about this panel or
learn more about this designer.)
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What
goes into design?
Until you're faced
with the blank screen, you will probably never
have really thought through what goes into creating
a design on fabric that is both visually pleasing
and functional. Designers go through quite
a program of study before they master the techniques
that enable them to routinely produce fabric
designs that sell well -- whether on clothing,
upholstery, drapery material or other home textiles,
vehicle upholstery, carpets, and the many other
places design is required. However, once
you begin to pay attention to fabric designs
that appeal to you, you'll pick up ideas and
guildelines just by observing.
Upholstery
fabric design -- The rule of
thumb in interior design is to use
a palette of neutral colors or solid colors,
and then bring in a few special pieces that
punch up the volume - like a
beige couch with hand-done batik print pillows
in bright shades, or one piece of furniture
in the room with a busy print, contrasted with
others of more muted shades. Too much
print is just... too much. It makes the
viewer feel claustrophobic when there is too
much going on to take it all in. The eye
needs places to rest between bouts of lively
print.
Automobile
fabric design - Have you really
looked at the fabric in your car? It's
not just rugged and stain-resistant, it's
meant to woo the car buyer with a pleasing shade
and unobtrusive print.
You won't find wild prints in cars, generally,
unless the upholstery has been custom-done.
It's too big a gamble for the car dealer to
get stuck with an expensive vehicle that
won't sell because the fabrics used were unappealing.
Household
fabrics - Changing the table
linens, the drapes or a slip cover can make
it appear you redecorated a whole room sometimes.
Home fabrics generally follow color trends (for
instance, 1970s Gold is back... but of course,
we call it "Mustard" now.) That's why
you can take one look into someone's living
room and have a thought, "Oh, how out of date!"
The upholstery and drapery and carpet may be
in absolutely pristine condition, but the color
palette is behind the times. Designing
these types of textiles takes special attention
to how they will blend together in an overall
"look", not competing with each other for attention.
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Clothing
fabric design - Did you realize
you can decrease
your weight just by wearing the right prints?
You don't even have to exercise for this one.
If you are trying to look smaller, then think
smaller: small prints that repeat over and over
tend to make you look smaller. If
you want to look narrower, try something with
an off-center print that includes long lines.
This will stretch you out and hide "difficult"
areas. Taller people can wear big prints
better than short people. Short people,
however, can increase their perceived height
by wearing prints that are elongated.
Horizontal stripes are not going to help you
here.
Artistic
fabric design - The use of printed
fabrics has long been part of the handicraft
and artistic movements. Colors and patterns
play against each other to create visual impact,
such as in a quilt or wall hanging. Artist
Jill Jensen made the panels at left by combining
an original design block print on hand-painted
100% cotton fabric. (Click the image to
see more of her work.) If you've ever
priced hand-made quilts, you know how expensive
they are. This attests to the artistic
natural of the items, rather than their functionality.
The
Warp and Woof of Our Language
It's difficult to go
for even an hour without encountering fabric.
You are wearing it, probably sitting on it,
you'll wipe your face with it after you wash,
pull it up over yourself when you get into bed,
and wake up to see light streaming through it
in the morning. Fabric is everywhere,
even in our language.
We say, "I'm hanging
by a thread," or we repeat Ben Franklin's admonition
that "a stitch in time saves nine." We
worry about the "moral fiber" of our nation,
and read about the "string theory" of the universe.
A questionable person has a "checkered" past
- as in checked cloth. Some things are
"soft as silk," while bumpy roads were described
as "corduroy." In short, fabrics and the
uses we put them to make up a great deal of
our everyday life.
It
makes a difference to us.
The reason we take
such care to examine and test each garment you
bring us is that different fabrics respond differently
to the processes we use to clean them.
It is a normal practice that we determine the
fiber content of a garment, test it for color-fastness,
and take into account the garment care label
instructions when planning how to best clean
it and return it to you in great condition.
Just as the fabric
designers go through rigorous training to learn
how best to create fabric prints, we are highly
trained in keeping them beautiful.
Thanks for giving us that privilege.
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A
VIP customer saves 20% on all drycleaning and
laundry.
Ask a CSR for more details. |
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The
Cleaners is the first Colorado company
to use a new drycleaning fluid, EcoSolv,
which is considered non-hazardous by governmental
agencies. Even though the technology involved
in utilizing this new solvent is more expensive
than traditional dry cleaning solutions, we believe
the benefits to our customers and community demand
it.
EcoSolv
Makes Whites Whiter · EcoSolv
Does not remove the Natural Oils from Your
Clothes · EcoSolv
Leaves Your Clothes Looking and Feeling
New · EcoSolv
Leaves Virtually no Odor After Cleaning ·
EcoSolv
is Gentle to Accessories, Special
Trims and Buttons ·
EcoSolv is Environmentally
Friendly - Producing no Hazardous Waste. Let us
know what you think about EcoSolv.
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Pressing
News is a weekly newsletter
published by The Cleaners
(dba Nu-Way Cleaners and Foothills Cleaners).
The newsletter provides information on garment
care and restoration along with other information
and discount coupons. Visit our web site
at www.thecleaners.net
for
more information about our company and the locations
of our stores.
If you
wish to be removed from our mailing list, just
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link. |
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