It happens in the best households.  It's an insidious process that suddenly jumps out at you one day when you open the closet.  It's the gradual yellowing of white fabrics.

There's actually a lot of physics involved in the whiteness (or lack thereof) of a given item.  It all has to do with the light spectrum -- you know, that rainbow you see when sunlight shines through a glass of water or through a prism.  All light is made up of that rainbow of colors, but sometimes you see more or less of a given color, and that has an impact on how you view something.

Don't worry, we're not going to get overly technical on you!  But this week's newsletter may open your eyes to a whole new aspect of your clothing.  Read on, and we hope to see you soon!

Jim Nixon,
The Cleaners

When it comes to colors, everything is relative.  A color that's acceptable in one context is decidedly not tolerable in another.  For instance, we love yellow daffodils in spring, and a yellow room will brighten your day and lift your spirits.  A hilltop view of golden fall foliage can be breathtaking.  On the other hand, yellow teeth are a turn-off, and yellow in the eyes can mean a serious health problem.  Same color, different context, different reaction.

Another place yellow is not welcome is on white clothing.  You know you bought a white shirt.  You've always thought of it as white.  But now... well, let's face it, it's yellowed.  What happened?

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When Good White Goes Yellow

Believe it or not, there's a lot of science that goes in to making and selling a white garment, and keeping it white.  It might seem like the easiest thing of all -- no dye, no pattern, no problem, right?  That's where you'd be wrong.  The white that we all prize in a garment, be it a shirt, skirt or gown, is not really a naturally-occurring color.  It has to be helped along to be that white.

For instance, have you ever bought a garment that was slightly off-white, and seen the words, "Natural Color" on the label?  The fibers themselves have not been bleached or enhanced in any way to make the white any whiter than it normally appears.  But when only the brightest will do, Mother Nature gets some help from eager beaver chemists.

What is White?

You may remember back to your school science classes and recall that what we see as "white" is actually a blending of all the colors of the spectrum.  And there's no such thing as just "white."  If you don't believe that, compare the sheet of the paper your news is printed on with a piece from a copy machine or a laser printer.  Suddenly one looks VERY white, the other looks dingy and yellow.

All Lights Are Not Created Equal

One of the things that has a huge impact on your perception of color is the light you see an object under.  Ever come out of a mall in the evening when the parking lot lights are on and almost not been able to find your car because it looks so different in that light?  There are differences between household lights (incandescent lights), office lights (fluorescent lights) and good old sunshine, too.

Household lights tend to bend light toward the yellow and orange end of the spectrum, and away from the blue end.  That means that even the brightest white will look a bit yellow under such lights.  Fluorescent lights, on the other hand, bend the light toward blue, so whites look whiter (actually, more blue) under them.  Amazing how many stores have fluorescent lights... or is it?  Sunlight varies with the time of year, atmospheric conditions and time of day, of course.

Optical Brighteners

But back to your white garment....  When the fiber was in its natural state, it was probably bleached, and other things were added, too.  One might have been an Optical Brightening Agent (OBA).  This is a chemical that actually absorbs ultraviolet light and radiates it back as light in the spectrum at the blue end, so that whatever it is on appears brighter white.  OBAs are found in detergent mixtures you buy and use, as well as on textiles and on paper (remember that photocopier paper experiment?)  When it comes to textiles, however, OBAs can eventually be removed by cleaning or washing.

So Why Is My Shirt Yellow???

According to the experts at Cotton Inc., there are several possible culprits:

  • The fibers of the garment degraded.  Excessive heat, exposure to light, and just aging of the fibers can do this.
  • The whitener goes yellow!  If too much OBA is used, it can yellow over time, oddly enough.  Also, some fabrics receive a treatment of lubricating oils or softeners.  These can actually attract dirt and lead to yellowing.
  • Pollution.  Even the ozone we're all so concerned about can lead to yellowing, but so can the gases from combustion engines, and even natural pollutants.
  • Transferred contaminants.  Storing clothing in packaging that doesn't "breathe", or in boxes that are not acid-free, can lead to yellow areas of a garment.  So can storing a garment for a long time with shoulder pads in place.  That's why such care is taken in packaging wedding gowns for archival storage.
  • You did it yourself!  Yes, sometimes you hurt your own clothes, with the antiperspirants, perfumes and body lotions, or make-up, medical ointments and even laundry products you use.  Even using spray starch when you iron something can cause a build-up of cornstarch, which will yellow with age.

So, what's the bottom line? 

Obviously, taking good care of your clothes is key to extending their life, with proper cleaning and storage.  But a realistic approach to life is a big help too.  No garment will last forever, despite the textiles they dig out of mummy pits on TV.   Do what you can to minimize the potential sources of yellowing, and let us help with our special tender loving care.

 

Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

 Special

With summer coming to an end, it's time to start thinking about cooler weather just around the corner (we hope!)  So round up those fall fashions you forgot to have cleaned last spring and bring 'em in.
We'll give you a 50% discount on  your entire order. 
Include a copy of the first page of this e-mail with your order. 
Offer expires 8/31/02.  Cannot be combined with other offers.

 

 
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