They've been adding collar colors while we weren't looking.  It used to be easy to describe someone by saying they were either Blue Collar or White Collar workers.  Now, throwing a wrench in the whole neat system, there are those who (gasp!) wear no collar at all to work.  In fact, they probably aren't wearing shoes either.

Working at home is the hot new trend, and it really sounds great doesn't it?  Of course, it would be hard for me to do it -- as it would for many others.  But for those who can, there are other considerations, too, that you might not have thought about.  So, this week you'll learn more about home work, and maybe come away thankful you have an office to go to, after all.

Meanwhile, we'll be here every day as usual, and we hope to see you soon.

Jim Nixon
The Cleaners

Fall Preparation Coupon

The calendar may not say Fall has begun yet, but we all start feeling like football and jackets, autumn leaves and crisp mornings once we hit Labor Day.  Get yourself ready for the days to come:  Have a pair of slacks cleaned, and we'll launder a shirt at no charge.  (Include the first page of this e-mail with your order.  Offer expires September 6, 2003.  Cannot be combined with other offers.)

LABOR DAY 2003

Working Outside the Box

Millions of America have pulled up stakes, left the corporate rat race, and are enjoying the ten-second commute that is one of the perks of being self-employed and working from home.  Their number is growing each year.  Maybe you've considered it, yourself?

There are two kinds of work-from-home scenarios.  The most drastic is to be self-employed and totally self-sufficient.  For many, this is too dicey to consider.  The other option that is gaining ground with employers in metropolitan areas is telecommuting -- working for the company, but doing the work at home some of the time or even all the time.  Particularly in areas where air quality issues drive transportation decisions, telecommuting is becoming a more workable option instead of a pipe dream.

Do you have what it takes?

It sounds too good to be true, doesn't it?  Work from home, be there for the kids and your spouse, be able to cut the grass when it needs it, sleep in a bit sometimes, avoid the hassles of rush hour traffic... ah, the good life!  Sounds almost like retirement, except you still get the big check.  Of course, it's not that easy.

In reality, telecommuting and being self-employed and working from home both require many skills and abilities -- self-employment just demands more of them.

    • Self-motivation.  Sounds easy, but remember how simple it is to get distracted by things when you're at home.  It's amazing how attractive a household chore can be when work beckoning.  Unless you are strongly self-motivated, don't even consider either telecommuting or being self-employed.
    • Professionalism.  There's a relaxed feeling to be at home, but it must not show up in your work.  For the telecommuter, work from home must be indistinguishable in quality and quantity from that done in the office or the boss will quickly pull the plug.  For the self-employed, remember you compete against people more "normally" employed when you are seeking clients or customers.  If anything, you need to outdo them at every turn.
    • Family cooperation.  An office at home has to be every bit as "sacred" as the one you usually (or used to) go to.  Telecommuting or self-employment are not substitutes for child care.  You don't bring your kids to the office -- they'd interfere with your work.  So alternate arrangements need to be made for them during "work hours", no matter when during the day those hours fall.
    • The buck stops here.  For the self-employed, there is a world of jobs to do that you may not be any good at, in addition to the one you started your company to do.  For instance, you may be a great motivational speaker.  But how are you at bookkeeping?  Appointment scheduling?  Self-promotion?  Insurance management?  Computer repair?  All the other departments you took for granted when you worked in a corporate arena are now yours to handle, as well as your job.  It can be daunting.
    • It can be lonely out there.  Even though there's some guy in accounting who really gets up your nose, or that woman in the mailroom with the voice that grates on your nerves, there are also a lot of really nice people at work that you enjoy seeing each day.  Telecommute or become self-employed, and suddenly you find out how quiet an office can get.  Company picnics for one are no fun, either.  Plan ahead to stay connected to people through business clubs, social activities and staying in touch by e-mail or you'll go crazy.

The fact is that 95% of businesses that start up will also fold  within five years.  However, millions still succeed!  Why do they keep trying?

The benefits

    • Self-determination.  There is something incredibly exciting about being the master of your own fate (to a certain extent.)  To know that if you don't do it, it won't get done.  To decide on a new direction and GO that way, without having to try to halt a corporate giant in its tracks, get its attention, and convince it to change.
    • Freedom.  Nine-to-five generally goes out the window with self-employment.  Yes, you'll still work a lot of hours.  Maybe more than ever before!  But you work when your energy levels are high -- and when they aren't, you go grocery shopping or cut the grass or walk the dog.  Some people are morning people, others are better in the afternoon.  Some like to start the day working hard, take the afternoon off, and come back after dinner and work when they get their second wind.  Self-employment means being able to adjust the workflow to your personality.
    • Passion.  When was the last time you jumped out of the car and ran to your desk at work, passionate about getting into the mail pile and the latest e-mailed memos?  For many people, the price of corporate security is the draining of passion by the intrusion of mind-numbing routine and a sea of details that have nothing to do with the real goal.  When you are self-employed, you can focus on what you want to achieve.  Sure, you have to handle the details (or hire someone to do it for you) but things like five-hour staff meetings are certainly a thing of the past.

Still think you'd like to go open-collared?

Great!  If you've gone so far as to make a pros and cons list, you've gotten further than most people who just dream.  You could well be in the 5% who will not only make it beyond 5 years, you'll love every minute of it.  The next steps are more intensive:

    • Find a mentor.  Latch yourself on to someone you admire who has gone the self-employed or telecommuting route, and learn all you can.  Get them to tell you their secrets, the real ups and downs of the process, and recruit them to be your cheering section.
    • Learn, learn, learn.  The internet is a great place to get lots of information about being self-employed.  (See your human resources department about telecommuting.)  Try going to www.google.com (a great search engine) and put in Self-employed US in the window (unless, of course, you really want to know about how it's done in Finland, Switzerland, Canada, the UK, New Zealand....)  Here are some great places to check out, also:
    • Get your ducks in a row, then give notice.  It may take as much as 18 months to test the waters on your own time, research things like health insurance for the self-employed (one of your big expenses!) and wind up projects you've been working on.  Give your employer a nice long notice, like 30 days.  Offer to be available for consulting after you leave, if necessary (for a fee, of course.)  And mine your company for any freelance opportunities, if you're staying in the same field.  You might be surprised who your biggest new client turns out to be!

Work at home wardrobe guidelines.

Yes, you know you're eventually going to find yourself relaxing into the new routine, and may even begin the day working in your pajamas.  Go for it, if it works for you.  But when you make contact with clients, it's important to dress up just like you used to.  Don't fall into the trap of thinking that it's OK to be less buttoned-down now that you're self-employed.  Maintain your wardrobe as you always did, adding pieces each season so that it doesn't get out of date and make you seem behind the times.  Professional cleaning and finishing is still a good idea, and will mean you always have a great outfit ready to go when you get that surprise urgent phone call from the client you've been trying to tap into for months.  Good luck!

Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

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