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Facts
are only amazing when you have something to
relate them to. For instance,
if I say something weighs two tons, you get
some kind of idea what I'm talking about.
But when I say it weighs the same as the average
SUV... suddenly you can really see it.
To look at another
example, just about everyone has either seen
a bale of cotton in a picture, or driven through
cotton-growing areas at harvest time and seen
acres of them lined up and ready to go for further
processing. But
check out our factoid (see
box at right) and you'll never look at
those bales the same way again.
Cotton is a beautiful
fiber. Even its blossom is lovely (photo
at right is an Upland Cotton blossom.)
Because it's a natural
fiber, cotton breathes right along with you,
wicking away moisture and keeping you cool in
summer. It's the fabric of choice when
the weather begins to warm up -- but how much
do you know about it?
And
what's hot in summer fashions this year for
men and women? What
styles can you expect to see around the club,
at the beach, or on vacation? Read on
and find out.
Cotton
looks best when it has been professionally pressed,
so round up your favorites and let us give you
that finished edge. We
hope to see you soon!
Jim Nixon,
The
Cleaners |
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Cotton
goes a long, long way!
Factoid:
A bale of cotton is 55 inches tall, 21 inches
thick and 28 inches wide. It weighs 500
pounds. Each bale of cotton
can make:
- 800
Men's dress and business shirts. OR
- 325
pairs of Men's or Boy's jeans.
OR
- 850
Ladies' blouses and shirts.
OR
- 350
Ladies' knit and woven dresses. OR
- 3000
diapers. OR
- 1200
pillowcases.
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Cotton
On to Savings!
In the early days,
cotton wrinkled like mad and had to be ironed
incessantly. Over the years, however,
different fibers have been blended with cotton
to keep it from wrinkling, and even in 100%
cotton there is usually a fiber-coating product
added during processing to keep wrinkles under
control. We
can make your cottons look practically brand
new with professional cleaning or laundry. Have
two cotton items cleaned or laundered at regular
price, and we'll do an additional one of equal
or lesser value at no charge.
(Include the first page of this e-mail with
your order. Offer expires June 7, 2003.
Cannot be combined with other offers.) |
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Seven
Thousand Years of Cotton
Not only is cotton
versatile and comfortable, it's a hardy textile
that archaeologists
have found in caves and other dig sites dating
back 7,000 years -- the oldest
discovery was in Mexico. American Indians
were growing and harvesting cotton when Coronado's
expedition arrived in 1540-42, and the Spanish
themselves tried their hand at cotton growing
in Florida as early as 1556.
Despite such interest
in and use of cotton, it wasn't until the
last 250 years that its production, harvesting
and processing began to become more efficient,
rather than intensive hand labor. When
America was just a collection of British colonies,
it was illegal to import or manufacture clothing
or cloth from cotton, because the English wool
industry would suffer from the competition.
As with many things, the law didn't stop the
American colonists from experimenting and growing
cotton, and making technological advances --
especially after the Revolutionary War (1776).
Though cotton used
to be picked by hand, at a rate of about 450
pounds a day by an experienced worker,
even the first one-row mechanical picker raised
the bar to 8000
pounds of seed and cotton in a day.
Modern harvesters can pick 6-8 rows simultaneously,
and reap up to 190,000
pounds a day.
Raw cotton is sent
through an extensive processing procedure, again
mechanized for efficiency. In
fact, a modern mill can produce enough cotton
thread in just a month's time to go to the moon
and back 235 times -- or wrap the earth 2300
times! Cotton seeds
are also pressed to extract their oil, which
is used in such varied products as snack foods,
mayonnaise, soap, explosives, insecticides,
and margarine, among others. With her
Cotton Belt of states from Virginia all the
way to California (and all points south of that
line) the US has an abundance of this fabulous
resource. |
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What's
Hot for Cool Clothing this Summer?
Cotton is popular because
it's comfortable. It
absorbs many times the weight of its own fibers
in moisture, and wicks them away from your body
to keep you cool and dry.
It also handles dyes well, so it's a natural
platform for bright, summer colors. Summer
wouldn't be complete without a wardrobe of cotton
shirts, pants, shorts, dresses and other items.
What's
Hot for Men?
Though men's fashions
don't change as dramatically as women's do,
there is some variety in summer clothing.
As manufacturers try to give you more choices,
they get more creative in how the clothes are
put together, too.
A
prime example of this is the versatile "zip
off" pants. Right now,
pants with cargo
pockets are IN -- long shorts,
regular length slacks, and even "capri" lengths
for men (though for men they're more macho when
called "mid-calf".) How do you choose
which to buy on a limited budget? With
"zip offs" you get all three in one garment.
Cleverly hidden
zippers at each level of the pant legs enable
you to remove the part of the leg you don't
want to wear that day -- remove
at the lower level for mid-calf casual; unzip
at the higher level for Bermuda-length shorts!
Cotton
twill shorts and chinos
are also IN, as are poplin
slacks that look great for a
workday or a weekend backyard gathering.
Denim shirts,
especially with sleeves rolled to mid forearm,
are more than acceptable, even with a tie.
Short sleeved cotton
print shirts (plaids, subdued
patterns) also go the distance for men this
summer. |
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What's
Hot for Women this Summer?
Comfy
is in, with a touch of romance to set it off.
Capri pants -- in floral prints, stripes or
seersucker -- are everywhere. And, since
you're showing a bit of ankle, flashy sandals
or thongs (puffy, colorful or glitzy) are IN.
The
beauty is in the details this summer.
While capri pants and an oversized comfortable
gauze shirt are IN, even more IN is cinching
it lightly with a macrame belt -- especially
one accented with beads or shell trim.
While chambray shirts are always part of summer,
this year they have embroidery or lacy insets.
And lace-ups are everywhere! Shirt fronts,
front flies on slacks and shorts, or even up
the back of a cotton shirt.
Romance
is evident with cotton eyelet
blouses in hot demand, as well as peasant blouses,
and asymmetrical hems on flouncy dresses.
Lots of embroidery
or cut-outs (see skirt in first
grouping above) also
give a touch of elegance to what could otherwise
be a rather plain garment.
Get
the Most from the 'Net!
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The
Cleaners is the first Colorado comapny
to use a new drycleaning fluid, EcoSolv
which is considered non-hazardous by governmental
agencies. Even though the technology involved
in utilizing this new solvent is more expensive
than traditional dry cleaning solutions, we believe
the benefits to our customers and community demand
it.
·EcoSolv Makes
Whites Whiter · EcoSolv
Does not remove the Natural Oils from Your Clothes ·
EcoSolv Leaves Your
Clothes Looking and Feeling New · EcoSolv
Leaves Virtually no Odor After Cleaning ·
EcoSolv is Gentle to
Accessories, Special Trims and Buttons ·
EcoSolv is Environmentally
Friendly - Producing no Hazardous Waste. Let us
know what you think about EcoSolv.
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Please
support Relay For Life in your community.
Greeley ~ June 6-7 at
Island Grove Regional Park
Loveland ~ June 6-7 at Thompson Valley High
School
Fort Collins ~ June 13-14 at Fort
Collins High School
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Pressing
News is a weekly newsletter
published by The Cleaners
(dba Nu-Way Cleaners and Foothills Cleaners).
The newsletter provides information on garment
care and restoration along with other information
and discount coupons. Visit our web site
at www.thecleaners.net
for
more information about our company and the locations
of our stores.
If you
wish to be removed from our mailing list, just
scroll down to the "Go here to leave
this mailing list or modify your email profile"
link. |
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