What would we do without the New Year?  Think about it -- without some kind of closure on our lives every 12 months or so, we'd go crazy.  It's great to be able to say, "I'll do that next year," or "That was last year, this one is different."  Without the orderly marking of time, our lives would be one long event -- for better or worse.

We like starting fresh.  We like a clean break.  We like new things.  Advertisers have known that for decades, as they put "NEW!" on just about everything in sight, and we stop and look.  And, let's face it, our business is based on "new", too.  You want to look great and feel clean, well-pressed and crisp.  We do our very best to keep you that way, too.

Happy New Year from all of us, and may this year be special, fulfilling and memorable for you.

Jim Nixon,
The Cleaners

Did you know...

The first time New Year's Day was celebrated on January 1 was in 45 B.C.  It was then that the Julian calendar was first used.  Until that time, a lunar calendar was used, but it got out of phase with the seasons and was contstantly needing to be adjusted.  To get back in synch, Julius Caesar added 67 days to 46 B.C. (you can do that kind of thing when you're Caesar) and made other adjustments to make the calendar more accurate and consistent.  He also renamed the seventh month (Julius/July) in honor of himself.

New Year, New Coupon

The last thing you want as a start to the New Year is us telling you what you should have cleaned this week.  So, you decide.  Have $20 in cleaning done, and take $5 off the top -- on whatever.  (Include the first page of this e-mail with your order. Offer expires 1/10/04. Cannot be combined with other offers.)

Fresh Beginnings

We celebrate the first of January so much more than October 1 or June 1.  While turning over a page in the calendar brings a sense of the movement of time, there's nothing like throwing out the whole calendar and starting a new one.  We mark New Year's Day in special ways, saving up momentous proclamations and other events for that date so they will take on added significance.  And some events that happen on the first of January don't look all that important at the time, but looking back they take on added meaning.  Here are a few of them.

Highlights from History

Hospitals today award gifts to the first baby born there each year.  On January 1, 1735 there was no contest, but Paul Revere made his entrance into the world just the same.  In 1752, it was the turn of Betsy Ross (Elizabeth Griscom Ross) maker of the Continental Union Flag, which George Washington first hoisted on January 1, 1776 -- which means she was 24 when she made it, not the gray-haired lady we all picture!  Others born on New Year's Day: J. Edgar Hoover (1895), Barry Goldwater (1909), Kim Philby (British/Soviet double agent, 1912) and eight Soviet cosmonauts (though we seem to remember reading somewhere that Russians often list the first of the year as their birthdate, no matter when it actually happened.)

Book It

In the literary world, E.M. Forster (author of Howard's End and A Passage to India) was born in 1879.  Another writer partial to initials, J.D. Salinger (author of Catcher in the Rye) was born on New Year's Day 1919.  Sherlock Holmes was first introduced to his sidekick, Dr. John H. Watson on New Year's Day (fictionally, of course) in 1881. President Abraham Lincoln issued his Emacipation Proclamation on January 1, 1863.  In 1995, the last "Far Side" cartoon by Gary Larson (he started them in 1980) was published (fortunately, they live on in books, on mugs and t-shirts, and wherever you least expect them.)

Music to Our Ears

The musical world is not exempt from interesting footnotes that occurred on January 1.  Here are a few:

      • 1953 -- Hank Williams, country singer, died at age 29.
      • 1956 -- Elvis Presley recorded "Heartbreak Hotel" for RCA in Nashville.
      • 1962 -- The Beatles auditioned for Decca Records (and Decca said, "No thanks.")
      • 1966 -- Simon and Garfunkle's "Sounds of Silence" reached #1.

Party On!

If you're looking for tidbits to drop into conversation at the New Year's Eve party you plan to go to, just keep some January 1 milestones in mind -- sure to either start conversation or stop it dead in its tracks!

      • 404 A.D. -- The last gladiator competition took place in Rome.
      • 1772 -- The first Traveler's Checks were issued (in London).  And people have been reluctant to leave home without them ever since.
      • 1840 -- The first recorded bowling match was held in New York City at Knickerbocker Alleys.
      • 1853 -- The first practical fire engine (horse-drawn, of course) in the US entered service.  Wonder if they had a Dalmatian along?
      • 1862 -- The first US income tax went into effect (3% of incomes over $600, 5% of incomes over 10,000.)  Truly a black day!
      • 1902 -- The first Rose Bowl game was played (Pasadena, CA) and won by University of Michigan over Stanford, an embarrassing 49-0.
      • 1907 -- The ebullient Theodore Roosevelt shook a record 8,513 hands in one day while campaigning.  Hope he remembered to move his rings to the other hand!
      • 1908 -- The first time the ball that signifies a New Year dropped in Times Square.
      • 1928 -- The first air-conditioned office building opened, in San Antonio, TX.
      • 1934 -- the FDIC (Federal Depository Insurance Corp.) went into effect.
      • 1946 -- Emperor Hirohito of Japan announced that he was not a god.
      • 1966 -- All US cigarette packs have to carry the warning, "Caution: Cigarette smoking may be hazardous to your health."  And it was so effective -- NOT!
      • 1969 -- Jack Kent Cooke, owner of the NHL's Los Angeles Kings, fined each hockey player $100 for NOT arguing with the referee.  So that's why there are all those fights now!
      • 1970 -- "The Epoch" -- Time 0 for UNIX systems, Midnight GMT.
      • 1971 -- Cigarette advertisements banned on TV -- and we all breathed easier.
      • 1976 -- NBC replaced the peacock logo.  We still miss him.
      • 1985 -- The first mandatory seat belt law went into effect in New York.
      • 1994 -- Bill Gates married Melinda French, and broke the hearts of gold-diggers everywhere.
      • 1995 -- After 27 years of Flintstones vitamins, they finally added Betty Rubble to the mix.

If you can't get enough of this kind of trivia, just put "This Day in History" into your favorite Search Engine, and have fun learning about other days -- like your birthday, anniversary day, or other significant day in YOUR history.

Thank you for your patronage in 2003 --
we look forward to serving you in 2004,
and if we can do anything to make your life
easier where fabricare is concerned,
let us know.  We love to hear from you!

COUPONS.. COUPONS.. COUPONS
We have lots of inquiries about our coupon locations and frequency. Since I also have trouble remembering, I thought I'd make a list for us - showing mail and newspaper coupons coming out soon. If you can't wait for the publication, just click on the links shown.

PUBLICATION                       DISTRIBUTION DATE    
Windsor Tribune                     01-02-04 (Friday)
Loveland Reporter-Herald      01-02-04 (Friday) 
Greeely Tribune                     01-04-04 (Sunday)
Val-Pak                                  Next Week (1/5 - 1/9)
Pocket Coupon Directory       Next Week (1/5 - 1/9)
(Greeley & East Ft Collins)

Pressing News is a weekly newsletter published by The Cleaners (dba Nu-Way Cleaners and Foothills Cleaners).  The newsletter provides information on garment care and restoration along with other information and discount coupons. Visit our web site at www.thecleaners.net for more information about our company and the locations of our stores.

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